A Household name....

What does Paris Hilton do? I mean really, what does she actually do? Other than monopolize the time and effort of some exceptional public relations people. Granted, they do not appear to be experts in the fields of damage control and image building, but somewhere, a small army of very talented PR agents helped Paris Hilton build a career that has made her famous for…well, being famous.

While Paris Hilton would certainly disagree and shamelessly self promote her career as an actress/model/singer turned “triple threat”, I have to wonder when drinking, partying and excessive spending ever threatened anything, except maybe one’s health.
With the rise of the public relations field and development of the PR agency, more and more “celebrities” like Paris Hilton have the tools to establish media oriented careers for doing very little work.

Paris Hilton’s movie, The House of Wax was a flop. Her CD, not so great. Yet, she stars in her own reality series and was one of Google’s most searched for hits in 2006. She even has her own perfume. What must that smell like? Booze and blonde hair dye?

In the grand scheme of things, props must be given to her PR people. I’m in awe. It’s like the car wreck you shouldn't slow down to look at, but just can’t help it. Here’s the other thing. Her partying, recklessness, and flashy demeanor are not where she fell through the cracks or where someone, somewhere failed to properly manage her career. It’s all part of the plan. Those are the things that generate media attention and in the end have established the brand that is Paris Hilton.