Buzz Worthy Vodka

In March 2004, Stolichnaya, a Russian vodka manufacturer launched their first ever online viral campaign. Capitalizing on the spoof of the Russian mail-order bride, Stoli launched their “Stoli Bride” campaign.

For entertainment purposes only (of course), the internet-savvy Stoli drinker, could answer a few questions and find their perfect online mate.

Stoli promises the chance to win a free case of the "only authentic vodka, made by Russians, in Russia, for Russians" when the participant forwards the site onto a friend. Here in lies the joke and premise of the campaign, thus providing an avenue for the viral campaign to spread.

However, I think the real joke here isn't the spread of the campaign by promising boozers more vodka upon completion of the mail order bride survey. Think about how disappointed these guys will be when they sober up and realize she isn't really coming. That one true chance at love, so close but oh, so far away. Need another drink?

First Time Blogger

This is my first time blogging and my first entry of what will be many! I created this blog as part of an assignment for my advanced communications class at SMU. In other words, my teacher made me.

I’ve never created a blog before. In fact, until about two weeks ago I was not entirely sure what a blog was. And I was okay with that. I undertook the project with much hesitation. I almost prefer to be left in the dark about these things. They seem so overwhelming and high tech. But after a little research look forward to creating postings and eventually catching onto the blogging internet revolution.

The internet is undeniably an indispensable asset in the fields of public relations, marketing and communications. This blog will discuss current topics and trends relating to these fields and will contain my class assignments, sporadically mixed with pieces of my own opinions.
I am hoping to familiarize myself with blogging as well as other media outlets and eventually put what I learn to use at a job in PR.