In March 2004, Stolichnaya, a Russian vodka manufacturer launched their first ever online viral campaign. Capitalizing on the spoof of the Russian mail-order bride, Stoli launched their “Stoli Bride” campaign.
For entertainment purposes only (of course), the internet-savvy Stoli drinker, could answer a few questions and find their perfect online mate.
Stoli promises the chance to win a free case of the "only authentic vodka, made by Russians, in Russia, for Russians" when the participant forwards the site onto a friend. Here in lies the joke and premise of the campaign, thus providing an avenue for the viral campaign to spread.
However, I think the real joke here isn't the spread of the campaign by promising boozers more vodka upon completion of the mail order bride survey. Think about how disappointed these guys will be when they sober up and realize she isn't really coming. That one true chance at love, so close but oh, so far away. Need another drink?
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1 comment:
Glad to see you're up and running. I like this example of a company attempting to generate Buzz. Keep blogging.
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